Students and clients expect coaches to be high-achievers, since the goal of coaching is to help others achieve goals they might not otherwise meet. Coaches should be highly successful in their area of expertise. They should also be confident and possess strong interpersonal, communication and writing skills.

Almost all coaching positions require a minimum of a bachelor's degree, and some require a master's degree in the candidate's area of expertise. Prospective athletic coaches may also have to be certified for teaching and hold a cardiopulmonary resuscitation (CPR) certification. Career and wellness coaches may be required to hold counselling licensure as well. Licensing and certifications required will vary depending on the state, region or country in which the coach works.