Make-Up Artists are a critical supportive part of the event or performance and therefore must be reliable and punctual. They must be able to accept criticism as well as praise for their work. They must be organized and equipped to take their tools and mediums wherever they are needed. The art of applying medium to skin requires close contact, therefore the Make-Up Artist must have good personal hygiene.

Artistic abilities and creativity are not a prerequisite to becoming a Make-Up Artist, but are definitely beneficial. Formal training is necessary from an accredited School of Cosmetology to gain the required skills of make-up application. Additional schooling may be necessary for specialization in areas such as airbrushing and special effects. An in-depth knowledge of ingredients and light angles must be learned to be a successful cosmetic artist.

Most states and provinces require licensing or certification to conduct cosmetic services. Make-Up Artists just starting out in the industry often must work as assistants or apprentices before branching out on their own. Volunteer sessions performed by the artist may be necessary until a list of referrals and clients is built.