Much of the work in this field can be accomplished in an office setting. Product research, consumer purchasing trends, and new market analysis require both highly developed computer skills and strong interpersonal skills in order to determine a product’s viability.
Many marketing managers travel to meet with clients, work with production teams to fine-tune products, and take informal man-on-the-street polls regarding the clients product or service. Additionally, marketing managers travel to meet with prospective media outlets such as video production companies, print production companies, and public speaking venues, as appropriate.
Because marketing is a cutthroat field, marketing managers who take continuing education courses, read current white papers, and enhance their digital skills will find themselves head and shoulders above their competition.