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A music promoter is someone who will publicize and promote upcoming local or national live events and concerts. He or she will also organize the events, book the band or bands, and advertise in a way to bring in as many people as possible, which in turn, will bring in profits.
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The music promoter will either work with the band or its agent to arrange for a show to take place. They will agree upon a date for the show and they will book an available venue for that date.
The music promoter will then negotiate any fees for the show with the band or the agent. As soon as the fees have been sorted out, the promoter will then publicize the show by way of the press, radio, posters, emails and online advertising. It is the music promoter's job to make sure that the band has everything they need, such as a support band, back line, hotels and a rider. They will set up dates for sound checks and organize the timeline of the show.
It is always a smart idea for the music promoter to create a contract with the band or agent and have everyone sign it. The contract should clearly state:
Most music promoters begin their careers in either one of two ways, or combining the two. One way is by contacting already established promoters or venues in the local area and securing a job with them. This way, a person can gain experience in the field and learn the requirements of a successful promoter.
Another way to begin a music promotions job is to start small on one's own. One can do this by finding a promising local band and offering to promote them. If the band agrees, then the promoter will book the venue and publicize the show.
When starting out small, local newspaper advertising and posters are usually enough. If the show is successful, word will get out and other aspiring bands will want that promoter's services as well. As the promoter becomes well-established locally, bands from other areas and more prominent bands will follow. Great communication skills, knowledge of advertising and a love for music is necessary in becoming a successful music promoter.
Although there are no educational or degree requirements to become a music promoter, for the person who would like to add some formal education to their resume, there are some great training programs one can take. These programs offer various courses that train the person in such things as 'Artist Development and Management, 'Songwriting and Publishing', 'Producing, Production and Indie Labels', 'Music Business Law Contract Basics' and much more. Some of these training programs are only six to ten weeks long, while others are substantially longer.
The music promoter will typically have their own office and may also have a secretary or assistant. They may meet potential clients in such places as restaurants or meeting rooms. Although much of their work is over the phone or online, they may also be visiting potential venues to book and organize shows, as well as hotels to book rooms. They may also be found in studios during sound checks.
It might sound like a cliche, but part of what made Mr. Engler such a great concert promoter is that he himself was the ultimate fan.
I decided it would be fun to include an interview with “Rock.It Boy” Rob Warwick, concert promoter extraordinaire and owner of Rock.It Boy Entertainment, to find out what the life of a concert promoter is actually like. Here’s what he had to say.
One of the most advantageous relationships an artist or band can have is with a promoter. At the local level, there seems to be a mystery as to what exactly the promoter does.
The main job of a music promoter, usually simply called a promoter, is to publicize a concert. Promoters are the people in charge of "putting on" the show. They work with agents, or in some cases, directly with the bands, and with clubs and concert venues to arrange for a show to take place.
Music promoters organize live music events, this could include anything from a musician playing a set at a local coffee shop, to a concert for 50,000 people, to a large music festival.