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It might sound like a cliche, but part of what made Mr. Engler such a great concert promoter is that he himself was the ultimate fan.
I decided it would be fun to include an interview with “Rock.It Boy” Rob Warwick, concert promoter extraordinaire and owner of Rock.It Boy Entertainment, to find out what the life of a concert promoter is actually like. Here’s what he had to say.
One of the most advantageous relationships an artist or band can have is with a promoter. At the local level, there seems to be a mystery as to what exactly the promoter does.
The main job of a music promoter, usually simply called a promoter, is to publicize a concert. Promoters are the people in charge of "putting on" the show. They work with agents, or in some cases, directly with the bands, and with clubs and concert venues to arrange for a show to take place.
Music promoters organize live music events, this could include anything from a musician playing a set at a local coffee shop, to a concert for 50,000 people, to a large music festival.