What does a Sales Representative do?

What is a Sales Representative?

A sales representative is someone who showcases and sells a product or products to businesses, organizations and government agencies, rather than selling directly to consumers. Sales representatives are critical to the manufacturers and wholesalers, as they are the ones that promote and market the merchandise for them.

There are quite a variety of jobs available for sales representatives, as the product/s one is selling could range from soft drinks, candy or office equipment to pharmaceutical supplies. Each product requires an excellent understanding of the product, and sales representatives are expected to attend conferences and trade shows in order to keep up with products and customer needs.

Sales representatives are the liaison between their product and potential buyers, therefore excellent communication and written skills are essential. Travel is an expected part of the job, whether it be on a local, national or international level.