Social fundraisers are public relations professionals who work on the behalf of businesses or non-profit organization to raise funds via private donations or grants. Within the management structure of a non-profit organization, social fundraisers are also known as directors of development. “Fundraiser” is more of a common, everyday term used most often to describe the end result of a public relations professional, but the job entails far more responsibilities than merely raising large amounts of money.

“Public relations manager” or “public relations specialist” are two interchangeable job terms for social fundraisers. Essentially, these professionals groom the public image of a non-profit organization in order to raise as much funding as possible. Public relations specialists are responsible for interacting with the media and, occasionally, working in tandem with marketing professionals in order to deliver a more coordinated strategy.

Next: What does a Social Fundraiser do?

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