Although a high school diploma is typically enough for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Courses in marketing, communications, business, and advertising are very helpful. Proven sales success and communication abilities are essential. For those who have a proven record of successfully selling other products, educational requirements are not likely to be as strict.

Most training takes place on the job and can be either formal or informal. In most cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

What are Advertising Sales Agents like?


Based on our pool of users, advertising sales agents tend to be predominately artistic people. Take our career test to see what career interest category best describes you.

Advertising Sales Agents by Strongest Interest Archetype

Based on sample of 445 Sokanu users

Are Advertising Sales Agents happy?


Advertising sales agents rank among the least happy careers. Overall they rank in the 7th percentile of careers for satisfaction scores.

Advertising Sales Agent Career Satisfaction by Dimension

Percentile among all careers

Education History of Advertising Sales Agents

The most common degree held by advertising sales agents is Communications. 8% of advertising sales agents had a degree in communications before becoming advertising sales agents. That is over 2 times the average across all careers. Advertising graduates are the second most common among advertising sales agents, representing 7% of advertising sales agents in the Sokanu user base, which is 11.3 times the average.

Advertising Sales Agent Education History

This table shows which degrees people earn before becoming an Advertising Sales Agent, compared to how often those degrees are obtained by people who earn at least one post secondary degree.

Degree % of advertising sales agents % of population Multiple
Communications 7.8% 3.3% 2.4×
Advertising 6.9% 0.6% 11.3×
Marketing And Marketing Research 5.1% 2.1% 2.4×
English Literature 5.1% 4.8% 1.1×
Business Management And Administration 4.7% 6.4% 0.7×
Business 2.0% 2.3% 0.9×
Journalism 1.8% 1.2% 1.6×
Psychology 1.8% 6.6% 0.3×
Economics 1.8% 3.8% 0.5×
Mass Media 1.6% 0.5% 3.1×
Political Science 1.6% 2.8% 0.6×
International Business 1.3% 1.0% 1.3×
Liberal Arts 1.3% 1.8% 0.7×
International Relations 1.3% 1.5% 0.9×
Sociology 1.3% 2.0% 0.7×
Human Resources 1.1% 1.0% 1.2×
History 1.1% 2.2% 0.5×

Advertising Sales Agent Education Levels

45% of advertising sales agents have an associate's degree. 41% of advertising sales agents have a bachelor's degree.

No education 0%
High school diploma 14%
Associate's degree 45%
Bachelor's degree 41%
Master's degree 0%
Doctorate degree 0%

How to Become an Advertising Sales Agent

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