Sokanu rates Announcers with a F employability rating, meaning this career should provide poor employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will need 400 Announcers. That number is based on the retirement of 5,200 existing Announcers.
Demand for Announcers
Strong competition is expected for jobs as a radio or television announcer. Many of the available openings will be created by the need to replace retiring workers or those who move out of smaller markets. Some additional opportunities may arise from the expanding segment of internet stations, which have lower start-up costs than traditional broadcasting ventures. Short-term contracts may be available for freelance announcers who sell their services to networks, advertising agencies, independent producers, and sponsors of local events.
Station mergers and consolidations, along with technological advances, increased syndication, and the expansion of satellite stations, have decreased overall demand and resulted in entry-level candidates sometimes competing for jobs with experienced on-air announcers. Aspiring announcers, therefore, will need to be more persistent and more patient than ever before. They will invariably need to have impressive credentials to be considered for the best jobs. The most sought after qualifications include a journalism, broadcasting, or communications degree; multimedia skills and knowledge of business and consumer issues; as well as an engaging on-air personality.
Supply of Announcers
The Announcer industry is not particularly concentrated in any state.
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