What is a Blogger?
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Originally blogs were known as "weblogs", primarily as places for people to write about their day-to-day activities. Their everyday tasks became fodder for their mini sites, where they would record their opinions, stories, photos, and videos. Some of these mini sites gained a following and the hobby of blogging was born. Today people write about far more interesting topics, and blogs have gained more recognition and merit.
A blogger primarily creates content, which can be referred to in many ways (blog posts, blog articles, web articles, web copy, content, web content, and blog content). Blogs can be used for personal use, but also for businesses, news, networking, and other professional means. Typically, the content on a blog page appears in reverse chronological order with the archives dating back to whenever the blogger started his or her blogging journey.
What does a Blogger do?
Having the Internet at our disposal is an amazing thing. Never before have average people been able to reach a global audience with such ease. Bloggers have the ability to reach hundreds or even thousands of people each and every day. There are literally millions of blogs online; blogging has quickly become one of the most popular ways of communicating and spreading information and news.
Being a blogger is similar to being a freelance artist - whether you’re a writer, photographer or a curator of information, a blog can give a specific audience a close-up look into a particular subject (or subjects). That “artistry” can be anything from writings, photos, videos, books, links to other information, or pretty much anything you can think of. That is the amazing thing about it. There isn’t a whole lot of categorization, and this gives bloggers an incredible amount of creative exploration.
There are a variety of things that bloggers can do to maintain their blog:
- create fresh, original content a few times a week
- use images that truly compliment their content
- research other blogs with similar content and great reference material
- establish their online presence on all social media — Twitter, LinkedIn, Facebook- platforms
- keep up with all changes on each of the social media platforms
- update their credits page with all their media and major mentions and all the guest posts they have written
- share their content on social media, encouraging conversation
- manage comments, spam, and read and reply to each one
- guest blog once or twice a month by creating fresh, engaging content for another blog
- reply to comments on every guest post
- engage with any reader who contacts them or asks a question
- run the back-end smoothly; such as their publishing platform, plugins, design, code
- fix problems with their site (this can be from five minutes a day to hours a day)
- optimize their top pages, top blog posts, services and product pages
- research opportunities that come their way such as advertisers and promotional inquiries
- communicate with their peer bloggers and support each other
- build relationships online and offline with their community
- use Skype or other phone services to do a phone or video interview
- give interviews
- beta test for plugins and work with developers to test applications on their site
- support their community by following other blogs, and by sharing their knowledge
- endorse the products that they use and have an honest strategy to tell their audience about it
- establish consulting services with their blogging knowledge and any other skills and experience to help others
- set up their newsletter, and are smart with their email marketing strategies
- set up and maintain a Facebook fan page, and understand that some people only use Facebook but can still benefit from their message
- set up a strong LinkedIn presence and engage in groups and provide value to conversations
- prepare for each consultation with clients by doing prep work and post follow-up
- educate themselves constantly with free webinars, online courses, and tons of other material in their niche and about blogging, business, and marketing in general
- do the bookkeeping if their blog is their business and if they have set it up as a business
- take care of the legal stuff like Trademark, set up an S-Corp or LLC or a sole proprietorship and find an accountant for the taxes
- attend conferences at least once a year and learn the latest and greatest as well as build new connections
- speak to a group about their expertise or share their story and prepare well for that speech in advance
- set up a podcast and expand their audience and their brand by reaching people who prefer an audio medium
- track their stats using Google Analytics, make sure Google can find them, where their referrals are coming from and what is happening on their site
- collaborate on projects with other bloggers such as an eBook or other creations
- create their own products; this can be in the form of a product with audio interviews, a guide book, a Kindle book, an e-course, or a video series. (This can take the most amount of time but once it is done, it gains credibility and potential income.)
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What is the workplace of a Blogger like?
The appeal of blogging is that anyone can do it, and from anywhere. Blogging can be done from home, from a coffee shop, or from a beach. Anyone who is interested in sharing their words with the world can do so with a few clicks of a mouse and a keyboard.
Whether people have a message that they want to convey, a professional service that they're looking to sell, or a simple desire to have their words published for others to read, blogs can accomplish these goals simply and easily. Hundreds of new blogs are started each day, and while many of them are quickly abandoned, others persevere.
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