What is a Content Manager?

A content manager is someone who oversees the content presented on websites and blogs, and may also be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content. There are some content managers that focus strictly on content, and others that only focus on the management of the site.

Regardless, the main responsibility of the content manager is to keep the information displayed on the site fresh, informative, and appealing. Their 'content strategy' is to create, write and manage content so as to achieve business goals and be a voice for the company. It takes creativity, leadership skills and of course, writing ability, to produce and publish good content.

Also known as: Manager of Web Content, Web Content Manager, Manager of Content

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What does a Content Manager do?

A content manager's job involves researching, sourcing, writing and editing interesting content to be published for members and readers. They will often work with content management software (CMS). This software enables the manager to efficiently make any changes that are needed just by clicking a button. Video, audio, and text are placed into a template for uploading onto the internet, therefore little to no design work is needed on the part of the content manager. The manager may also craft and send out email newsletters, promotions, and online outreach campaigns by using the same CMS software.

The content manager may write and update the content of the website on their own, or may lead a team of content writers (producers) to put out new content. There are sites that need updating very frequently, and this can get overwhelming for just one person. If help is needed, it is of great importance to get excellent content writers, as this makes the content manager's job much easier. Good content writers can proofread and edit their own work, and work independently from the manager.

It is sometimes the duty of the content manager to manage discussion posts, and to make sure that the posts are not violating any laws or are inappropriate in any way. Anything questionable is taken down as soon as the content manager becomes aware of it. If the discussion forum is too big of a job for the content manager to handle, a community manager will be hired to take care of this task specifically.

Other duties may include identifying new content opportunities, exploring ways to repurpose existing content throughout the site, monitoring website traffic, responding to website feedback, and implementing changes to the site's layout and content based on website analytics and usability testing. Making changes or implementing new developments usually has the content manager working closely with the company's technical team.

What is the workplace of a Content Manager like?

Most of a content manager's work is office based. A content manager will need to work alongside seo's, web designers/developers, graphic designers, marketing professionals, writers, and social media professionals. They typically work a 40 hour work week, and overtime may occasionally be necessary to meet deadlines. There are occasional meetings with the technical team, clients, and partners.

Further Reading

  • Content Management

    Content management (CM), is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

  • A Day In The Life Of A Content Manager

    What’s a great way to describe what Content Management’s all about? What’s a typical day like for someone immersed in 360 degrees of Content Management?

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