What is a Jingle Writer?

A Jingle Writer is a specialized type of Lyricist.

A jingle writer is someone who works with advertising agencies to help them sell a product or reinforce a brand name in the minds of consumers. They create catchy, memorable tunes and lyrics for TV or radio commercials, and will compose, arrange and sometimes record these songs. The jingles he or she creates need to suit the product that is being promoted and be based on the guidelines of the client. Often a client has specific words or phrases that the jingle writer must include. A jingle writer is generally a good musician and arranger and either owns or has access to the proper equipment needed to get the job done.

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