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A publicist, also known as a public relations specialist, is someone who generates media coverage for their client in order to promote them to the public. Clients can be from the film industry, the music industry or even be a company or private business that needs to improve its image in the public eye. A publicist serves as a bridge between their client and the public, by the use of media outlets. The day-to-day duties depend on who the client is, but promotion is always the focal point.
Public relations is the art of influencing public perception by using strategic communication, and this is exactly what a publicist does.
There are several ways a publicist can do this:
There are several types of publicists:
- work with social networks, newspapers, TV and radio to build relationships with these providers in order to ensure that clients have access to all opportunities
Special Publicity Consultants
- promote or create an intended public image for individuals, groups, or organizations. They work with companies of all sizes in various industries, and market a product or service.
- organize media kits, send out press releases, and arrange media visits during the production phase of making a film or other work of art
Press Representatives (or Press Agents)
- work in public relations (PR) and represents a client through a marketing campaign or publicity tour
Public Relations Publicists
- maintain a positive image of the client by creating an advertising campaign for them. They will craft a story and make sure it gets a lot of publicity and good coverage.
Publicists work in almost any field, with clients ranging from actors and singers to hospitals and big corporations. Some publicists work a standard eight-hour workday, but most find that regular weekend and evening work is necessary. This is particularly true when working with celebrities, as a lot can happen after 5pm and on weekends that publicists need to stay abreast of.
To become a publicist, a university degree is essential. A background in marketing, english, communications, journalism, or advertising, along with prior work experience within these fields is recommended. Getting an internship or part-time work at a public relations firm or other media outlet while in school is highly recommended for getting the necessary work experience.
Studies demonstrate that a professional publicist is the single most effective thing you can do to promote your company (or music career).
Each charges a different amount for his services and performs a somewhat different role in your career.
People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one.
The average potential client and my own friends have no idea what I do all day.