Public Relations Requirements
Table of Contents
Public relations is a highly competitive field and a degree is pretty much a must. While English, journalism and communications majors often make the leap to public relations, if you know you want to go into public relations, you’re better off enrolling in a more targeted public relations degree program.
A public relations degree prepares individuals for all aspects of public relations in a variety of sectors, including corporate, non-profit, government, consumer, and agency. Students will learn to plan, manage and implement a full spectrum of public relations programs: brand management, marketing communications, media, investor and government relations, social and digital media, international PR, or corporate philanthropy programs.
Business courses will enable students to develop and manage budgets effectively and to recruit, engage and retain PR professionals across sectors. Courses may include planning, consulting, research, measurement, writing, social and digital media, presentations, project management, proposal development and more.
Note: Public relations specialists typically hold a bachelor’s degree while public relations managers have both a degree and related work experience.
Public Relations Careers
The career trajectory of people with a Public Relations degree appears to be focused around a few careers. The most common career that users with Public Relations degrees have experience in is Public Relations Specialist, followed by Marketing Manager, Event Planner, Retail Salesperson, Social Media Manager, Digital Marketing Specialist, Publicist, Customer Service Representative, Food Server, and Copywriter.
|Career||% of graduates||% of population||Multiple|
|Public Relations Specialist||10.1%||0.3%||30.0×|
|Social Media Manager||3.7%||0.4%||9.2×|
|Digital Marketing Specialist||3.2%||0.6%||5.8×|
|Customer Service Representative||2.4%||2.0%||1.2×|
Public Relations Salary
Public Relations graduates earn on average $k, putting them in the bottom percentile of earners with a degree.
|Percentile||Earnings after graduation ($1000s USD)|
|25th (bottom earners)||-|
|Median (average earners)||-|
|75th (top earners)||-|
Public Relations Employment
Public Relations graduates are not very underemployed compared to other graduates. We have collected data on three types of underemployment. Part-time refers to work that is less than 30 hours per week. Non-college refers to work that does not require a college degree. Low-paying includes a list of low-wage service jobs such as janitorial work, serving, or dishwashing.
|Employment Type||Employment potential|
|We are still collecting information for this degree|