Our Philosophy

Find a job you love, and you will never work a day in your life.

Choosing a career is one of the most defining decisions in life. Traditionally people have made career decisions based on incomplete information and personal bias. Sokanu believes career decisions should be optimized based on a person’s intrinsic character and comprehensive data. Selecting a career on this basis will lead to greater individual satisfaction and success, as well as more meaningful contributions to society. We developed Sokanu to help you find the perfect fit.

Our Mission & Science

Sokanu's mission is to help students discover ideal careers by engaging them in interactive self-assessment and inspiring them with a robust career database. Sokanu matches students with careers and explains why they are compatible.

Sokanu's assessment was built from the ground up and utilizes the most recent advances in IO Psychology Research to ensure the highest reliability and predictive ability. A complete review of our science is accessible to all of our members and partners.

Learn More About Our Science

4 Dimensions of Fit

What does it mean to "fit" with a career? We measure it four different ways.


Will I find find this career interesting?

Research shows that people's interests in a career are the number one predictor of satisfaction.


Will I be good at this career?

Personality fit with a career is the best predictor of on-job performance. Jobs with high personality fit are not always obvious and might surprise you.


Will the typical workplace of this career make me happy?

Whether you're in office or outside, with supervisors or independent, are a large determinant of at-work happiness.

History & Goals

Will my life position help me get a job in this career?

Where you live, your experience, and your salary expectations are all important when looking at not just careers but jobs.


Career matches show students’ compatibilities to a wide range of careers. Matches are based on the O*Net content model for occupations developed by the US Department of labor and reviewed and supported by the National Academy of Sciences (2010). To further improve matches, we then go beyond O*Net by mapping careers to basic interests identified as important by Day and Rounds (1997). The result is Sokanu’s proprietary Career Genome Project.

Career Pages delve deeper into Sokanu’s database of over 600 careers and provide valuable statistics, informative descriptions, articles and videos.


Sokanu’s home page is the hub which guides students through Sokanu and summarizes their progress, next steps and results.

Career Compatibility Report

Our career compatibility reports let you look beyond how much you match with careers into why you match (or do not match) with our catalog of over 500 careers.

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Personality Reports

Our three personality reports give you insights into your strengths, weaknesses, and optimal work environment.

Trait Report

Deep dive into how you score against 146 traits. Discover how you compare to others on Sokanu and what your scores reveal about you.

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Personality Report

An insightful written-word report, looking at your strengths, weaknesses and styles.

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Archetype Report

Explore what your interests say about who you are and what type of work makes you the most fulfilled.

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Smart Filters

Smart filters help you reduce our recommendations to a more-manageable set based on your needs.

Everyone values different things when it comes to careers. Some care about getting a job. Some care about playing to their strengths and experience. Others want to follow their interests and passions without compromise. We reduce your recommended careers to only those that meet your minimum requirements across our four dimensions of compatibility.