Overview

Wallflowers need not apply. Most marketing managers have an outgoing, gregarious, and spontaneous nature. In concert with these traits, marketing managers are highly focused, detail-oriented, and very conscientious of meeting budgetary and time deadlines.

These creative individuals are responsible for the planned and unplanned images of their employer. Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature. Unplanned images can occur when one of the company’s representatives misspeaks in public, thus requiring immediate damage control, or when the company is attacked by an outside force such when someone tampers with the company’s products after they leave production, or a fault in the product that isn’t recognized until well after the product has been in circulation.

Skilled marketing managers deflect the unauthorized comments and reassure the public that the company is doing all that it can to investigate and correct the product line. Through carefully worded statements and advertisements, marketing managers soothe the publics fear and outrage, ensuring that the company’s reputation survives such mishaps.

Next: What does a Marketing Manager do?

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