Creative yet detail-oriented, search marketing strategists are individuals that focus on electronic media and find ways to improve a company’s online presence. Virtually every business has a web site. Years ago, this effort was enough to increase sales and attract new customers. Now, most customers and families not only have a home computer but also regularly use cell phones and tablet computers to conduct business. A web site that cannot be found and used on a mobile device is of little value to a company. Search engine optimization is the key to a company’s success in the digital age, and is the specialty of this type of marketing professional.