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What is an Advertising Manager?

Also known as: Advertising Sales Manager, Advertising and Promotions Manager, Marketing and Promotions Manager, Promotions Manager.

An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service. They work with art directors, sales agents, and financial staff members in order to develop and execute these campaigns, and will often act as liaisons between agencies and clients.

How to Become an Advertising Manager

What does an Advertising Manager do?

An advertising manager will typically do the following:

  • Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised
  • Gather and organize information to plan advertising campaigns
  • Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards
  • Negotiate advertising contracts
  • Inspect layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings
  • Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

An advertising manager creates interest among potential buyers of a product or service for a department, for an entire organization, or on a project basis (account). They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily. They work with sales staff and others to generate ideas for an advertising campaign and oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the advertising campaign.

Often, an advertising manager serves as a liaison between the client requiring the advertising and an advertising or promotion agency that develops and places the ads. In larger organizations with an extensive advertising department, different advertising managers may oversee in-house accounts and creative and media services departments.

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How to Become an Advertising Manager

A bachelor’s degree is required for most advertising manager positions, preferably a bachelor's degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behaviour, market research, sales, communication methods and technology, visual arts, art history, and photography. In addition, courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. Also, completing an internship while in school is highly recommended.

Advertising managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations specialists.

What is the workplace of an Advertising Manager like?

An advertising manager typically works in an office. Advertising jobs are usually stressful, particularly near deadlines. They may travel to meet with clients or representatives of communications media.

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Further Reading

  • Advertising Manager: Job Description & Career Requirements study.com

    Read about a career in advertising management. Research the educational and skill requirements, and learn about the job description and employment and salary outlook for an advertising manager.

  • A day in the life of Sophie Adams, Advertising Manager www.therivergroup.co.uk

    A typical day in my job is creating relationships with my clients, making advertising revenue and meeting with clients to understand what they are doing with current advertising plans and how my magazine can help promote what they need.

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