Sokanu rates DJ's with a F employability rating, meaning this career should provide poor employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will need 5,500 DJ's. That number is based on 300 additional DJ's, and the retirement of 5,200 existing DJ's.
Demand for DJ's
The radio broadcasting industry is not experiencing significant expansion. The demand for radio DJs and broadcasters has declined. Meanwhile, competition for jobs in the field has intensified. These facts are largely the result of station consolidation, technology improvements that enable content to be used by multiple stations, and increasing competition from satellite radio. Entrants to the field are likely to have better chances of employment with smaller stations versus larger urban ones. Success as a radio DJ is really all about audience retention, the backbone of higher advertising rates and higher station revenues. Aspiring radio broadcasters who possess a Bachelor’s Degree in journalism or communications will have a step up on their competition. Degree programs which include internships and hands-on experience with local broadcasters will also improve candidates’ employability.
While work with a major radio station is often the ultimate objective of aspiring DJs, many are freelancers and work in nightclubs and at weddings, parties, and other events. To secure jobs, these independent DJs need to supplement their music knowledge with notable social skills and and self promotion expertise. Their marketability may also be augmented by taking courses and developing skills in sound engineering, audio production, and the use of music computer software. As new entertainment venues open for business, these DJs may experience moderate, localized increases in job opportunities.
Supply of DJ's
The DJ industry is not particularly concentrated in any state.
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