Formal educational training is not required to become this type of merchant. However, having a degree in a related field, such as business or communications, can certainly help. Having a background in business allows individuals to know how to operate in the world of buying and selling. A degree in communications helps one understand how to market goods and how to promote products to a mass audience.

What are Online Merchants like?


Based on our pool of users, Online Merchants tend to be predominately enterprising people. Take our career test to see what career interest category best describes you.

Online Merchants by Strongest Interest Archetype

Based on sample of 506 Sokanu users

Are Online Merchants happy?


Online Merchants rank as moderately happy among careers. Overall they rank in the 52nd percentile of careers for satisfaction scores.

Online Merchant Career Satisfaction by Dimension

Percentile among all careers

Education History of Online Merchants

The most common degree held by Online Merchants is English Literature. 4% of Online Merchants had a degree in English Literature before becoming Online Merchants. That is over 1 times the average across all careers. Business Management And Administration graduates are the second most common among Online Merchants, representing 4% of Online Merchants in the Sokanu user base, which is 0.6 times the average.

Online Merchant Education History

This table shows which degrees people earn before becoming an Online Merchant, compared to how often those degrees are obtained by people who earn at least one post secondary degree.

Degree % of Online Merchants % of population Multiple
English Literature 4.1% 4.9% 0.8×
Business Management And Administration 3.9% 6.5% 0.6×
Psychology 3.1% 6.9% 0.5×
Marketing And Marketing Research 2.7% 2.2% 1.3×
Communications 2.5% 3.3% 0.8×
Fine Arts 2.2% 2.0% 1.1×
Economics 2.2% 3.9% 0.6×
History 2.0% 2.2% 0.9×
Biology 1.6% 3.6% 0.4×
Political Science 1.6% 2.9% 0.5×
International Business 1.4% 1.0% 1.4×

Online Merchant Education Levels

41% of Online Merchants have a bachelor's degree. 33% of Online Merchants have a high school diploma.

No education 0%
High school diploma 33%
Associate's degree 26%
Bachelor's degree 41%
Master's degree 0%
Doctorate degree 0%

How to Become an Online Merchant

  1. Take the Sokanu Career Test

    Would you make a good online merchant? Sokanu's free assessment reveals how compatible you are with a career across 5 dimensions!

    Take the free career test
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Would you make a good online merchant? Sokanu's free assessment reveals how compatible you are with a career across 5 dimensions!

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