Overview

Online merchants are very similar to a merchant at a regular store in many ways. However, instead of operating at a real storefront, the Internet merchant works for a business that is found entirely online. Online merchants wear many hats indeed, as this individual is in charge of a variety of tasks including managing the stores inventory, purchasing items needed for the shop, overseeing financial information, promoting the products and so forth.

Next: What does an Online Merchant do?

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