What is an Announcer?

Also known as: Television Announcer, Radio Announcer, Emcee, Public Address Announcer, Master of Ceremonies.

An announcer is someone who presents music, news, and/or sports and may provide commentary, or interview guests, about these topics. Some act as a master of ceremonies (emcee) or disc jockey (DJ) at weddings, parties, or clubs. Many announcers work in radio and television studios. Others work for sports teams or are self-employed.

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What does an Announcer do?

Radio and television announcers present a variety of information and entertainment such as music, news, sports, current events, the weather, the time, traffic updates, and commercials. They interview guests and moderate panels or discussions on their shows, as well as announce station programming information, such as program schedules and station breaks for commercials or public-service information.

An announcer will also:

  • Research topics for comment and discussion during shows
  • Read prepared scripts on radio or television shows
  • Comment on important news stories
  • Provide commentary for the audience during sporting events, at parades, and on other occasions
  • Select program content
  • Make promotional appearances at public or private events

An announcer is expected to be up to date on current events or a specific field, such as politics or sports, so that they can comment on these issues during their programs. They may research and prepare information on these topics before appearing on-air. In addition, announcers have scheduled guests on their shows and work with producers to develop other creative content for their programs.

An announcer may also be responsible for other aspects of television or radio. They may operate studio equipment, sell commercial time to advertisers, and produce advertisements and other recorded material. At many radio stations, announcers do much of the work that editors and broadcast technicians used to do, such as broadcasting programming, commercials, and public-service announcements.

Many radio and television announcers increasingly maintain a presence on social media networking sites. Establishing a presence allows them to promote their stations and better engage with their audiences through listener feedback, music requests, or program contests.

Public address system and other announcers typically do the following:

  • Meet with the event director to review the schedule and obtain other event details
  • Present information or announcements, such as train schedules or security precautions
  • Introduce up-coming acts and guide the audience through the entertainment
  • Provide commentary for a live audience during sporting events
  • Make promotional appearances at public or private events

What is the workplace of an Announcer like?

The tight schedules that an announcer needs to work with can be stressful. Although most announcers work full time, many work only part time. Many radio and television stations are on-air 24 hours a day. Some announcers present early-morning shows when most people are getting ready for work or commuting. Others do late-night programs. The shifts, however, are not as varied as in the past. Technology has allowed stations to eliminate most of the overnight hours, because shows that air during the night can now be recorded earlier in the day. Some self-employed announcers record their shows at home and sell them to networks and stations, advertising agencies, or other independent producers.



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Further Reading

  • Spend The Day With: A Morning Radio Announcer

    Despite working in this industry since 1964, I love it. If you start hating it, you should leave.

  • Waking Up To Joanne Kam: Up Close & Personal With A Radio Announcer

    She is loud, witty, bubbly and makes you laugh out in stitches. One of the country’s foremost female personalities, Joanne Kam Poh Poh needs no introduction. A comedienne and entertainer, she is best known for her stint as a radio announcer with Malaysia’s only women-centric radio station, Capital FM.

  • Radio And Television Announcers - What They Do

    Announcers often are well known to radio and television audiences and may make promotional appearances and do remote broadcasts for their stations.

  • How To Become An Announcer

    Being an announcer for radio or television can be a rewarding career. It is a job that is considered to be in the field of Mass Communications or Journalism. You can choose to either find a job at a local radio station and stay there, or move up to “big market.”

  • How To Become A Professional Voice-Over Talent

    If it’s of any assistance for those who have been told, “you have a great voice, you should be in radio and TV advertising,” here’s how it happened to me.

  • How To Become A Radio Announcer

    Radio announcers may open a program, do commercials, read the news and interview guests. The amount of on-air time they have and responsibilities will vary depending on the station they work for. The competition to become a radio announcer is great but you can increase your chances if you follow these steps.

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