What is a Fundraising Manager?

Also known as: Public Relations and Fundraising Manager, Fundraising Organizer, Fundraising Administrator, Fundraising Supervisor.

Fundraising managers are people who manage the fundraising department for an organization or nonprofit entity. They are responsible for overseeing all the fundraising functions of the department. Responsibilities include managing the budget, managing workers or volunteers, organizing events, developing donors, and grant writing. These managers must create effective strategies for maximizing donations.

Fundraising managers are the driving force behind fundraising efforts. Without their expertise and efforts the company or entity will not have the funds to continue with their work. For a nonprofit organization, the life of the organization is in the hands of the manager. The fundraising manager oversees workforce of paid or volunteer individuals and must keep them on task. They create, teach, lead, and manage the people responsible for bringing in the donations.

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What does a Fundraising Manager do?

The manager must develop goals and a plan for raising money. They then refine that plan to adopt strategies and campaigns that reflect the ideals of the company. They will identify and explore donor pools, and are personally responsible for handling VIP donors. They write grant proposals and manage endowments. They plan and manage marketing efforts like direct mail campaigns. They plan fundraising events such as dinners, receptions, and parties. They develop alliances with other organizations and work collaboratively to enhance fundraising efforts.

The ability to be an effective fundraiser is what makes a manager successful. All the great works, campaigns, and more do not mean anything if no money is raised. Creating new and innovative plans is crucial to the success of fundraisers. They must be able to adapt and change strategies to meet the needs of their donor pools and keep the donations coming. They stay in contact with the organizational CEO and board, apprising them of fundraising successes.

What is the workplace of a Fundraising Manager like?

Managers in the arena of fundraising are on the go all the time, but at the same time they maintain an office space that is sufficient to handle the needs of the team. They need a private office space, team meeting space, and somewhere for team members to do independent work. Depending on the size of the organization, office space can range from luxurious to something more basic. Larger, well-established companies and organizations usually have more funds for office space.

Successful managers spend a lot of their time going from meeting to meeting and event to event. They make public appearances, give presentations, meet with printers, and arrange events. They use portable electronic devices such as smartphones, tablets, and netbooks to stay in touch and on top of what is going on within the team. In a sense, their car becomes a second office space.


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