Sokanu rates Graphic Designers with a D employability rating, meaning this career should provide weak employment opportunities for the foreseeable future. Over the next 10 years, it is expected the US will need 16,700 Graphic Designers. That number is based on 11,100 additional Graphic Designers, and the retirement of 5,600 existing Graphic Designers.
Demand for Graphic Designers
Minimal employment growth is projected for graphic designers through 2024, due partly to a significant decline in the print media industry. The job market and demand may slow further because of the growth of computer graphics packages and stock art websites which allow writers, publishers, and art directors to produce their own illustrations.
In recent years, some publishing firms have outsourced basic layout and design work to overseas firms. This trend is predicted to continue and may have a negative impact on employment growth in lower level, technical graphic design. However, demand should be sustained for more senior graphic designers who focus on developing ‘strategic design’ or communication strategies that give clients competitive advantages in the market. Because these designers must be in close proximity to the consumers they are targeting to identify their needs and interests, their work is generally not outsourced. In addition, advertising firms may hire more graphic designers as they are asked to create innovative and visually appealing promotional materials for a growing variety of products and services.
Sought-after job applicants will be skilled in website design and animation and the creation of content for electronic publications, portable devices, and video entertainment. Those who combine this digital expertise with experience in traditional print media will be most attractive to prospective employers. A small number of designers find employment with management, scientific, and technical consulting firms. On average, about twenty-five percent of graphic designers are self-employed. Experienced designers may advance to supervisory or management positions as chief designer, creative director, or art director.
Supply of Graphic Designers
The Graphic Designer industry is not particularly concentrated in any state.
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