Match
$128k $128k
Avg US Salary
194k 194k
Employment
9.4% 9.4%
Growth
3.5/5 3.5/5
Rating
Bachelors Bachelors
Education

Marketing Manager Education Requirements

Most marketing managers possess a bachelor’s degree. Some areas of concentration include business administration, journalism, english, and advertising. Students pursuing a degree in marketing will learn how to apply marketing theory to real-world business situations. Coursework includes the study of the fundamentals of both business and advertising. Intensive coursework includes the principles of management, business law, mathematics for business and finance, marketing research, business statistics, and advertising principles. A bachelor’s degree qualifies one for most entry-level positions in the field of marketing management.

Individuals who choose to pursue a Masters of Business Administration with a concentration in marketing will find a broader range of career opportunities. In order to achieve a master’s degree, individuals will successfully complete coursework in buyer motivation and behavior, international marketing, marketing research, advertising management, and sales management.

At any level, successful marketing managers must be able to interact with team members and clients, appreciating the needs of the client within the budgetary constraints and formulating the best possible marketing approach with team members.

A thorough knowledge of computers, electronics, and various media allows marketing managers to achieve the biggest bang for the buck when it comes to spending the advertising budget wisely. He or she should be socially adept and persuasive in order to engender the client’s support for what may well be a radically different marketing approach than had previously been employed. He or she must be creative and possess the ability to think on the run while keeping a close eye on budgetary constraints. He or she must have a finger on the pulse of the marketplace, consumer purchasing habits, and the attractive packaging of current products or services for introduction into new markets.

Education History of Marketing Managers

The most common degree held by marketing managers is Business Management And Administration. 8 percent of marketing managers had a degree in business management and administration before becoming marketing managers. That is over 2 times the average across all careers. Marketing And Marketing Research graduates are the second most common among marketing managers, representing 8 percent of marketing managers in the Sokanu user base, which is 6.5 times the average.

Marketing Manager Education History

This table shows which degrees people earn before becoming a Marketing Manager, compared to how often those degrees are obtained by people who earn at least one post secondary degree.

Degree % of marketing managers % of population Multiple
Business Management And Administration 8.3%
4.0%
2.1×
Marketing And Marketing Research 8.1%
1.3%
6.5×
Communications 6.0%
1.8%
3.3×
English Literature 5.0%
2.5%
2.0×
Business 3.2%
1.2%
2.7×
Journalism 2.4%
0.6%
3.9×
Psychology 2.3%
3.4%
0.7×
Political Science 2.2%
1.5%
1.5×
Economics 2.1%
2.2%
0.9×
International Business 1.7%
0.6%
2.7×
Advertising 1.6%
0.4%
4.2×
International Relations 1.5%
0.8%
2.0×
Graphic Design 1.5%
0.8%
1.8×
Foreign Language Studies 1.3%
0.7%
1.9×
History 1.2%
1.1%
1.1×
Fine Arts 1.2%
0.9%
1.3×
Public Relations 1.1%
0.2%
4.5×

Marketing Manager Education Levels

84% of marketing managers have a bachelor's degree. 4% of marketing managers have a high school diploma.

No education 0%
High school diploma 4%
Associate's degree 4%
Bachelor's degree 84%
Master's degree 4%
Doctorate degree 0%

How to Become a Marketing Manager

Interested in becoming a marketing manager? Here are your next steps.

  1. Take the Sokanu Career Test

    Would you make a good marketing manager? Sokanu's free assessment reveals how compatible you are with a career across 5 dimensions!

    Take the free career test
  2. Get the Education
    Syracuse MBA

    • Delaware Technical Community College-Terry | Dover, DE
      Offers: Associates
    • Delaware Technical Community College-Stanton/Wilmington | Wilmington, DE
      Offers: Certificate, Associates
    • Delaware State University | Dover, DE
      Offers: Bachelors
    • University of Delaware | Newark, DE
      Offers: Bachelors
    • Goldey-Beacom College | Wilmington, DE
      Offers: Certificate, Associates, Bachelors
  3. Get Hired

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    View all jobs →

    Would you like to post jobs on this career? Find the best candidates using Sokanu's new psychometric job platform. Visit employers.sokanu.com today.

Further Reading

Find your perfect career

Would you make a good marketing manager? Sokanu's free assessment reveals how compatible you are with a career across 5 dimensions!

Take the free career test

How to Become a Marketing Manager

Interested in becoming a marketing manager? Here are your next steps.

  1. Take the Sokanu Career Test

    Would you make a good marketing manager? Sokanu's free assessment reveals how compatible you are with a career across 5 dimensions!

    Take the free career test
  2. Get the Education
    Syracuse MBA

    • Delaware Technical Community College-Terry | Dover, DE
      Offers: Associates
    • Delaware Technical Community College-Stanton/Wilmington | Wilmington, DE
      Offers: Certificate, Associates
    • Delaware State University | Dover, DE
      Offers: Bachelors
    • University of Delaware | Newark, DE
      Offers: Bachelors
    • Goldey-Beacom College | Wilmington, DE
      Offers: Certificate, Associates, Bachelors
  3. Get Hired

      Loading jobs...

    View all jobs →

    Would you like to post jobs on this career? Find the best candidates using Sokanu's new psychometric job platform. Visit employers.sokanu.com today.