Table of Contents
Most marketing managers possess a bachelor’s degree. Some areas of concentration include business administration, journalism, english, and advertising. Students pursuing a degree in marketing will learn how to apply marketing theory to real-world business situations. Coursework includes the study of the fundamentals of both business and advertising. Intensive coursework includes the principles of management, business law, mathematics for business and finance, marketing research, business statistics, and advertising principles. A bachelor’s degree qualifies one for most entry-level positions in the field of marketing management.
Individuals who choose to pursue a Masters of Business Administration with a concentration in marketing will find a broader range of career opportunities. In order to achieve a master’s degree, individuals will successfully complete coursework in buyer motivation and behavior, international marketing, marketing research, advertising management, and sales management.
At any level, successful marketing managers must be able to interact with team members and clients, appreciating the needs of the client within the budgetary constraints and formulating the best possible marketing approach with team members.
A thorough knowledge of computers, electronics, and various media allows marketing managers to achieve the biggest bang for the buck when it comes to spending the advertising budget wisely. He or she should be socially adept and persuasive in order to engender the client’s support for what may well be a radically different marketing approach than had previously been employed. He or she must be creative and possess the ability to think on the run while keeping a close eye on budgetary constraints. He or she must have a finger on the pulse of the marketplace, consumer purchasing habits, and the attractive packaging of current products or services for introduction into new markets.
What are Marketing Managers like?
Based on our pool of users, marketing managers tend to be predominately enterprising people. Take our career test to see what career interest category best describes you.
Marketing Managers by Strongest Interest Archetype
Based on sample of 4380 Sokanu users
Are Marketing Managers happy?
Marketing managers rank among the least happy careers. Overall they rank in the 45th percentile of careers for satisfaction scores.
Marketing Manager Career Satisfaction by Dimension
Percentile among all careers
Education History of Marketing Managers
The most common degree held by marketing managers is Business Management And Administration. 8% of marketing managers had a degree in business management and administration before becoming marketing managers. That is over 1 times the average across all careers. Marketing And Marketing Research graduates are the second most common among marketing managers, representing 7% of marketing managers in the Sokanu user base, which is 3.4 times the average.
Marketing Manager Education History
This table shows which degrees people earn before becoming a Marketing Manager, compared to how often those degrees are obtained by people who earn at least one post secondary degree.
|Degree||% of marketing managers||% of population||Multiple|
|Business Management And Administration||7.6%||6.0%||1.3×|
|Marketing And Marketing Research||6.8%||2.0%||3.4×|
|Foreign Language Studies||1.0%||1.2%||0.9×|
Marketing Manager Education Levels
|High school diploma||4%|
How to Become a Marketing Manager
How To Become An Advertising, Promotions, Or Marketing Manager
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.