Sports writers deliver engaging and informative news to readers of blogs, websites, newspapers, or magazines. They may work directly for a publishing company or freelance and syndicate their stories to a variety of news outlets. Some writers specialize in coverage of one sport, such as basketball or football, while others cover all the news on athletic competition in their region. Regardless of the type of sport covered, writers must use their creativity to excite and engage readers while writing content that is always factual, current and accurate.