What is a Music Promoter?

A Music Promoter is a specialized type of Advertising Manager. Also known as: Music Event Promoter, Music Industry Promoter.

A music promoter is someone who will publicize and promote upcoming local or national live events and concerts. He or she will also organize the events, book the band or bands, and advertise in a way to bring in as many people as possible, which in turn, will bring in profits.

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What does a Music Promoter do?

The music promoter will either work with the band or its agent to arrange for a show to take place. They will agree upon a date for the show and they will book an available venue for that date.

The music promoter will then negotiate any fees for the show with the band or the agent. As soon as the fees have been sorted out, the promoter will then publicize the show by way of the press, radio, posters, emails and online advertising. It is the music promoter's job to make sure that the band has everything they need, such as a support band, back line, hotels and a rider. They will set up dates for sound checks and organize the timeline of the show.

It is always a smart idea for the music promoter to create a contract with the band or agent and have everyone sign it. The contract should clearly state:

  • any fees paid to the promoter
  • who will be providing accommodation and travel expenses
  • who will take care of the back line
  • the date and time of the sound check
  • the length of the band's set
  • and what the band will get for a rider

What is the workplace of a Music Promoter like?

The music promoter will typically have their own office and may also have a secretary or assistant. They may meet potential clients in such places as restaurants or meeting rooms. Although much of their work is over the phone or online, they may also be visiting potential venues to book and organize shows, as well as hotels to book rooms. They may also be found in studios during sound checks.

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Further Reading

  • Rich Engler Writes About His Life From Drummer To Concert Promoter

    It might sound like a cliche, but part of what made Mr. Engler such a great concert promoter is that he himself was the ultimate fan.

  • Interview With Concert Promoter Rob Warwick

    I decided it would be fun to include an interview with “Rock.It Boy” Rob Warwick, concert promoter extraordinaire and owner of Rock.It Boy Entertainment, to find out what the life of a concert promoter is actually like. Here’s what he had to say.

  • The Role Of The Local Promoter Vs. The Local Band

    One of the most advantageous relationships an artist or band can have is with a promoter. At the local level, there seems to be a mystery as to what exactly the promoter does.

  • What Is A Music Promoter?

    The main job of a music promoter, usually simply called a promoter, is to publicize a concert. Promoters are the people in charge of "putting on" the show. They work with agents, or in some cases, directly with the bands, and with clubs and concert venues to arrange for a show to take place.

  • How To Become A Music Promoter

    Music promoters organize live music events, this could include anything from a musician playing a set at a local coffee shop, to a concert for 50,000 people, to a large music festival.

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